Her discovery of it came in her quest for financial freedom. Prior to her relocation to the US, Joan was born and raised in Singapore where she worked in business development and consultancy. For 3 years, she worked with small businesses, multi-national corporations and politicians. While generally contented, she often wondered if her life could be destined for something else outside of working in a corporation.

At the back of her husband’s relocation to the US for work, she seized the opportunity to take a step back from a corporate environment and explore the alternative that would allow her to achieve the quality of life and financial freedom that she envisioned.

Her life took a turn after attending a real estate investment seminar. From the moment she decided that she would begin her investment journey (as a wholesaler), she got down to building a network of investor contacts and getting involved in real estate deals. Little did she know that checking out distressed properties, swiping away cobwebs in dark basements, poring over zoning by-laws and tweaking excel formulas would one day, truly set her apart from other real estate agents.

As an agent, Joan conscientiously applies her knowledge when working with clients. She is in her element when analyzing home purchases, figuring out CAP rates or looking up market conditions in order to determine the best price and strategy to sell a home. She loves connecting with her clients and brings her heart to every purchase and listing that she represents. Speaking of which, she welcomes you to check out her reviews as well as portfolio! She is a grateful to belong to the Keller Williams family and proud of her team at Treetop Group.

Joan is in real estate to better the lives of people and her community. In the midst of her success, she often reminds herself of the public service she could render through her profession; her raison d'être best captured by the poem To Laugh Often And Much by Ralph Waldo Emerson:

To laugh often and much
to win the respect of intelligent people
and the affection of children;
to earn the appreciation of honest critics
and endure the betrayal of false friends;
to appreciate beauty;
to find the best in others;
to leave the world a bit better,
whether by a healthy child,
a garden patch
or a redeemed social condition;
to know even one life has breathed easier
because you have lived.
This is to have succeeded.

Real estate aside, Joan finds time to give back to the community through directing at local and national fencing events. Her love for travel, people and culture has brought her to 46 countries to date.

Joan is bilingual in English and Chinese. A former resident of Boxborough MA, she now lives happily with her husband in Littleton MA.

She looks forward to visiting Iceland with her sister one day.

You may reach her at joan.bissdorf@kw.com.

Avalon Alexander
Marketing and Business Development

Meet Avalon Alexander. She is originally from the beautiful twin islands of Trinidad and Tobago, where she grew up with a deep appreciation for life's simple pleasures and a strong desire to learn new things and pursue personal spirituality.

Her amazing journey into the workforce began when she discovered her passion for customer service. She believed that making genuine connections with clients and exceeding their expectations was extremely rewarding.

Her first introduction to marketing and business development dates back to her childhood. Her parents are both business owners, and from a young age, they entrusted her with tasks such as creating flyers, videos, and signs for their ventures. These experiences later fueled her creativity and entrepreneurial spirit, laying the groundwork for her future career.

As a Marketing and Business Development Associate, she now gets to combine her passion for customer service with her knowledge of marketing and business development. She thrives on developing innovative strategies to connect with clients and drive business growth, all while providing excellent service. Every day, she approaches work with enthusiasm and a commitment to excellence, driven by a desire to make meaningful connections and make a positive difference.

You may reach her at avalon.alexander@joanbissdorf.com.