312 Prospect St: A case of listing and multiple offers over (a $900k) asking.

Cambridge - home of Harvard, MIT… and $800++/sqf real estate.

It is every investor’s dream to score an off-market DEAL (read why I write this in caps) in Cambridge for the fact that there’s a large pool of motivated buyers who are eager - and financially able - to transition from being tenant to homeowner.

But make no mistake; motivation does not equate flippancy. No buyer spends $800/sqf to purchase a house that is compromising.

If you’re an investor working on a flip, or a home owner looking to update and list your property, it’s important to have a clear vision of the buyer audience and a pulse on their needs/wants/tastes from the onset.

We're talking layout, colors, finishes and tech amenities to prepare the home, thereafter, the right staging, photography and marketing for its listing.

Capture the right audience and you’ll have it sold at the speed and price that you want.

Case in point? Ladies and gentlemen, I bring you 312 Prospect St.